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RanLar

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Define your niche. For most residential roofers, it would be a specific neighborhood. Other examples could be HOA’s, schools, community housing projects, etc. After you have defined your niche take a look at who your target customers are. The benefit of marketing to a niche is that most members of it will have common traits. The main trait you will be looking for here is, how do they make their buying decisions.

Most residential home owners value the opinion of their neighbors and are likely to use the internet to research contractors and materials. Look at how you can target those areas. A good place to start would be to register a domain name that includes the name of the subdivision or neighborhood. For example, if the neighborhood is called Belle Vista you could look into registering http://www.roofingbellevista.com. Then set up a free blog and build a small site that targets that niche and links back to your main site. On that site you should make sure to include photos of all of the jobs you have done in that niche and also include as many testimonials from your other customers that live in that area.

Send a monthly newsletter to your niche that contains information that is beneficial to your target market. This will go a long way to making your company the company of choice in your chosen niche. Create a Facebook page just for that niche where you could post pictures of the jobs you have done just in that neighborhood or market segment. On that page you would also want to set up a reviews tab and have past customers in that area post reviews of your work.

Any other marketing you do for that neighborhood make sure to include the domain name for your customized site, or Facebook page on it. Make yourself the expert in your niche and target your marketing. This will have you on your way to dominating it. Your competition will have no idea what happened.


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HungryMan

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Reply with quote  #2 
Niche marketing is always the way to go.  It’s not as easy as casting a wide net.  But, it can be so much more profitable.  I always tell new business owners to specialize in something.  It’ll make you stand out and you’ll make more money in the long run.


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Aaron

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Reply with quote  #3 
Defining your main target market is the key to understanding how your business can deliver the greatest value to your customers and prospects. You will serve your customers much better if you can group them together by specific needs and wants.
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turtle

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Reply with quote  #4 
I agree that you want to stick to your niche as much as possible without posing a threat if you plan on marketing on other people's sites. I am not sure what you would plan to do but I agree with what the others have said.
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RanLar

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Reply with quote  #5 
Niche marketing has been around for a long time and it is still very effective in just about any type of business. You see it all over the internet in every field. They can't all be wrong in doing it, so it must be working. If you haven't embraced niche marketing, then you should start today.
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I always shoot for the moon in my work, so that I'm happy when I land on the roof.

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RanLar

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Reply with quote  #6 
If you want to learn more about niche marketing for your roofing business, then this is a video you will want to watch. It gives you all the basics to get started.


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I always shoot for the moon in my work, so that I'm happy when I land on the roof.

- Darren Criss -

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RanLar

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Reply with quote  #7 
If you are unsure about what niche marketing is or what it can do for your roofing business, then this video should clear things up. It will explain in very simple terms what it is and how you can benefit from it.


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I always shoot for the moon in my work, so that I'm happy when I land on the roof.

- Darren Criss -

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RanLar

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Reply with quote  #8 
This video will show you five steps to finding your niche market.


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I always shoot for the moon in my work, so that I'm happy when I land on the roof.

- Darren Criss -

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RanLar

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Reply with quote  #9 
This video explains the difference between niche marketing and mass marketing. It also will show you how to decide which is better for your local roofing business.


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I always shoot for the moon in my work, so that I'm happy when I land on the roof.

- Darren Criss -

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RanLar

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Reply with quote  #10 
This video will show you how to specialize in niche marketing and how to succeed.


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I always shoot for the moon in my work, so that I'm happy when I land on the roof.

- Darren Criss -

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